Teams with a male to female ratio of 40-60% are more productive and have more sustained results than unbalanced teams (McKinsey & Company, 2015).
There is proof all around us that diversity of thought adds huge value and more successful results. It’s more than a moral imperative, equality has a direct link to performance.
A showcase of Irish female designers that we don't hear enough about.
A place to share a little of these success stories so that they might inspire female second level students to take a leap into the creative industries.
An answer to the parents who ask 'Why Design?'
A way to encourage more female participation in the Irish Design work force.
A letter from Kim Mackenzie-Doyle, WhyDesign founder and IDI President 2017/2018
When the opportunity for IDI Presidency came up my immediate thought was in addressing this imbalance, and so WhyDesign was born. Developed alongside co-chair Claire Dowling, a number of dedicated IDI volunteers, and was supported by progressive partners and sponsors. This is the first initiative for the creative industries of its kind in Ireland.
If you would like to help us continue the development of Why Design and come on board as sponsor/partner or to share your story please contact whydesign@IDI-design.ie